Every time you come across a property listing in your area, do you expect to find more information than the customary descriptions? Perhaps every single viewer like you wants to get the visual details as well. Home sellers can provide these through photographs. It’s a feature that’s expected by default, one that buyers often base their buying decisions on.
Ideally, the people responsible for marketing properties should learn a thing or two from experts who manage to pull off effective sales through staging and photography. Given the accessibility of photography tools and the widespread clamor for this hobby, it’s relatively easier to accomplish this part of the campaign.
Photographs are very essential in listings because they give potential buyers a sneak peek of what to expect outside and inside of a property. In a way, it’s also a matter of accountability. How you advertise a home should reflect what good of a deal a buyer can look forward to once that sale is finalized.
If you want to come up with the best materials for your real estate listings, you need two professionals who can take on the task.
A home staging professional does the “staging” of a home to accomplish the following:
- declutter the house of its mess
- arrange existing furniture and appliances
- add or remove items that could help increase the appeal of every space
- make sure that the whole property is marketable to the target buyers
- use their creativity to bring a balance to the overall look and feel of the place
Meanwhile, the photographer obviously takes photographs of the property and its features. These are the priority areas that will get buyers to sign up for the viewing:
- (exterior) front view of the house when taken directly from the outside
- living room
- dining area
- any other upgrade that is used as the selling point
The photographer should know which angles are flattering for the space and how to best represent it through stills. There’s a big difference between an amateur take and one that is clearly for the intent of architectural and real estate photography. Once you see the disparity between the two outputs, you will realize why it’s best to invest on someone who specializes in these aspects.
Moving on, these two professionals should work hand in hand to give you the best materials that you can market to your target buyers. The sooner you get the attention of potential viewers, the shorter the time that your house is on the market – and that’s what you should aim for to get back as much profit as you desired with the property value still high.
There will be bargains and a little bit of everything in between. However, if you know how to market properties well and can back it up with a professional looking portfolio, this will go a long way in helping you succeed with the sale.