Home staging was basically a non-existent concept back then, just like any other area of real estate marketing that has not been discovered yet. Potential buyers used to walk into blank and bare units and did most of the guesswork. Eventually, sellers had find ways to get that competitive edge because some of the units were sitting in the market for quite a long time already. All the waiting game only spelled diminishing value.
Staging services were borne out of the need to attract more buyers and sell homes relatively faster. While buyers need time to make up their mind, sellers of properties also need to get noticed so they become part of the decision making process. The contribution of professional interior designers has then become a permanent fixture, or to put it in another way, a prerequisite to showings.
Why do you think staging Utah homes is that relevant today?
Reportedly, it has already been proven that unstaged homes tend to take a lot of time before they get noticed in the market. While there are property investors who do buy homes “as is” but for a definitely lower price, this may not sit well with others who want to make the most out of their property’s supposed value.
The impression that home staging gives off from a made up unit is that of being “move-in ready.” Even if buyers are aware that the place will come empty once they transition into the big move, at least they can already picture out what it would be like to style the place that way.
These would-be homeowners shop for places with expectations, but most often than not, they need you to show to them what they would want for themselves. Think about the bare apartment as a blank canvass and the buyers as the interpreters.
While artistic expressions may vary, professional home stagers would suggest that the over-all feel of the staging is neutral and well put together. A clean layout is better than a shabby or lavish one that only intends to show off. Remember that buyers also have personal tastes, and you would not want to offend or limit them. As much as the ball is in the court of the stagers, a poorly done staging effort will only boomerang.
As a closing thought, imagine yourself as the buyer. Would you rather walk in a thoughtfully furnished unit or one that is bare and lacking in appeal? Home staging is now an essential part of the marketing budget that intends to give you more merits in return. Most of all, as the seller, you need to make them see why the unit could be their next home.