The whole process of securing a listing and representing a home seller requires tedious work. A real estate agent still needs to facilitate home staging and other preparations before a property is endorsed for viewing. But what is essential in all these stages? Agent to client compatibility.
Any working relationship needs to have a good foundation. With teamwork, any sale will be more effective and faster to execute. A listing agent is therefore responsible for discussing home staging strategies with the client (the home seller) and convincing them that a pro’s expertise is a great asset to the process.
If you have your client’s best interests in mind, try to apply these tips during your consultations.
Be honest in your feedback, commentary and suggestions
As an outsider who just recently became part of the team, your insights are very valuable. You see things from the bigger picture. You also learned from past experiences. Your honesty is greatly appreciated because while homeowners think they know it all, you can instead help them develop a proper perspective.
Agents should be honest if they want to help the seller succeed with the sale – decent profit and quick process all in. So if you see a feature that will not appeal greatly to viewers for instance, have it taken out. Bluntness goes a long way in keeping investments profitable.
Be visual by doing the talks during tours around the house
There is no better way to make suggestions than to let your clients visualize it. Let them visit viewings just so they get a general feel of what works in the market. To prove a point, you can also take them to a tour around their own property while discussing key points on staging. These are ways to find inspiration and gain insights about properly marketing a property.
Be upfront about the need to declutter in all levels
Imagine yourself as a potential buyer. Do you want clutter? Surely, no. Clients need to understand that it is a general rule to do a massive cleanup before allowing a viewing. There is no better way to declutter than to get rid of items belonging to the trash and storing away objects that are no longer useful but still has sentimental value.
Be firm in sticking with a minimalist and neutral look for the property
Taste is very subjective, and the last thing you want is a buyer who gets turned off because you are shoving your personal preference to them. Agents know better than to overdecorate. Home sellers should realize that if they want to sell their property fast, they need to let go of the familiar and acquire a taste for minimalism. Only then will viewers be able to treat the property as a blank canvas that allows for visualization. You can suggest themes, but other than that, you must give buyers the freehand to take their imagination to new heights.
Be convincing in explaining the importance of staging
Most importantly, agents should be able to convince their clients pointblank that staging does wonders. It is not merely an added cost that is meant to rip them off throughout the transaction. It is a home seller’s best best in upping the ante and providing quite the visual feast for potential buyers.